SMS sent
350 000
| messaging channel | numeric sender ID |
| —Moscow, car owners | |
| targeting | —solvency: from 300 rubles |
| —carriers: MTS, MEGAFON |
SMS sent
350 000
Calls
1928
Встреч назначено
167
| messaging channel | numeric sender ID |
| —Saint Petersburg, Primorsky, Moskovsky districts | |
| targeting | —solvency: from 100 rubles |
| —carriers: MTS, TELE2, BEELINE |
SMS sent
62 000
Website visits
804
Orders
410
| messaging channel | Viber |
| —Nizhny Novgorod | |
| targeting | —solvency: from 50 rubles |
| —carriers: MTS, MEGAFON, BEELINE |
Messages sent
70 000
Website visits
803
Calls
210
| канал рассылки | Viber |
| —Cыктывкар, Саратов, Волгоград, Саранск | |
| таргетинг | —income level: from 250 rubles |
| —операторы связи: МТС, МЕГАФОН, БИЛАЙН, TELE2 |
Messages sent
21 000
Website visits
211
Calls
97
| messaging channel | iMessage |
| targeting | — iPhone owners |
| — carriers: all |
SMS sent
30000
Calls
76
Orders
37
| messaging channel | alphanumeric sender ID |
| —territorial targeting: north of city | |
| targeting | —solvency: any |
| —carriers: Tele2 |
SMS sent
120 000
attendance growth
23%
Campaign duration
4 months
| messaging channel | alphanumeric sender ID |
| —territorial binding to clubs | |
| targeting | —solvency: from 100 rubles |
| —carriers: all |
SMS sent
50 000
Calls
208
memberships sold
131
| messaging channel | alphanumeric sender ID |
| —territorial binding to salons | |
| targeting | —solvency: from 300 rubles |
| —carriers: MTS, MEGAFON | |
SMS sent
350 000
Calls
483
Sales increase
~17-39%
| messaging channel | numeric sender ID |
| —territorial targeting: St. Petersburg, Moscow, Stavropol, Tambov, Rostov | |
| targeting | —solvency: from 50 to 100 rubles |
| —carriers: Beeline, Tele2 | |
SMS sent
500 000
Calls
2312
Loans issued
~900